Big Ideas Identity & Campaign

Big Ideas at UC Davis is a multi-year university-wide fundraising campaign which identifies massive research projects that have the potential to solve some of the world’s most pressing problems.

A logo was created, as were image illustrations for each of the 12 Big Ideas to differentiate one from another on marketing materials. Hand-drawn infographics were also researched and illustrated to educate website visitors about the complicated issues being addressed by the campaign.

Art Director, Graphic Designer, Illustrator

Logo drafts:

Photo illustrations for each Big Idea:

Website design:

Infographic illustrations to educate website visitors about the worldwide problems being addressed by the campaign:

Multi-page brochure: